Our advisors give us advice about what metrics we should be tracking, what customers we should be pursuing, feedback on our product & encouragement when we need it. They're awesome and we really love them.
Our friends tried out UserPath when it really sucked, and gave us feedback to make it suck less. They also encourage us to keep going even when things aren't looking perfect. They retweet our articles, upvote our submissions, refer customers, send feedback & are just generally awesome humans. 💯