Introducing UserPath: The first AI-focused analytics platform

June 23, 2025
2 min read
announcementaianalytics

Most analytics tools are broken.

They show you what happened, but not what didn't happen. They give you reports, but not answers. They make you dig through dashboards when you just want to know one simple thing: What should I fix first?

We built UserPath because we were tired of guessing.

95% of businesses make product decisions based on gut feeling, not data. Why? Because traditional analytics tools are too complex, too slow, and show you vanity metrics instead of actionable insights.

The problem with analytics today

Here's what happens with most analytics tools:

  1. You spend days setting up dashboards
  2. You get overwhelmed by vanity metrics
  3. You know something's wrong but can't find what
  4. You make decisions based on gut feeling anyway

Sound familiar?

We've been there. That's why we built something different.

What UserPath does differently

UserPath is like having a data analyst who never sleeps, never gets confused, and always knows what you need to fix first.

Drop in our pixel. Ask questions in plain English. Get answers that help you build a better product.

That's it.

See exactly where users drop off
See exactly where users drop off
975 people saw an error. Only 4 downloaded your thing. See that 81% drop-off between steps? That's where you fix things. Most analytics tools show you what happened. We show you what didn't happen.
  • Real-time funnel tracking
  • Identify exact drop-off points
  • Visual conversion paths
  • Automated problem detection
  • Step-by-step user journey analysis
Know who's on your site right now
Know who's on your site right now
Someone from Kissimmee just spent 3 minutes and 50 seconds on your site. They're using Safari on mobile. This isn't just a number in a report. This is a real person, right now, trying to use what you built.
  • Live visitor tracking
  • Real-time user behavior
  • Device and browser detection
  • Geographic insights
  • Session duration monitoring

All your goals in one place

All your goals in one place
All your goals in one place
Every goal you care about, side by side. See what's working, what's not, and what's getting better. No hunting through different dashboards. No switching between reports. Everything that matters to your business, in one table.
  • Goal tracking
  • Conversion rate analysis
  • Revenue attribution
  • Lifetime value analysis
  • Marketing channel performance

The numbers that actually matter

Sessions Today
918
+12%
Conversion Rate
9.3%
+23%
Revenue
$412
+18%
Avg Order Value
$32
+5%

Four numbers. That's it. The ones you check every morning to know if yesterday was a good day. Skip the vanity metrics. Skip the endless charts. Here's what your business did, in plain English.

Know where your money comes from
Know where your money comes from
$72 from direct traffic. $54 from theresanaiforthat.com. $36 from Google. Not just where your visitors come from. Where your revenue comes from.
  • Revenue attribution by source
  • ROI tracking per channel
  • Customer acquisition costs
  • Lifetime value analysis
  • Marketing channel performance

Fix what's broken before your customers notice

Spot problems at a glance
Spot problems at a glance
27 conversions at 2.8%. 46 conversions at 4.7%. 27 conversions at 2.8%. Three goals side by side - you can spot the winner immediately. But look at the bottom: 'Goals Needing Attention.' Three goals with problems. No conversions. Low rates. Something's broken.
  • Side-by-side goal comparison
  • Conversion rate tracking
  • Problem goal detection
  • Performance monitoring
  • Real-time goal alerts

Critical Insight

Your customers shouldn't be the first to notice when your checkout breaks. UserPath watches your goals like a hawk and alerts you immediately when conversion rates drop.

This is the part most tools miss.

They'll show you what's working. They love showing you the wins. But they won't tell you what's failing until it's too late.

UserPath watches your goals like a hawk. When something stops converting, you know immediately. Not next week when you finally check your dashboard. Not next month when you realize revenue is down.

Right now.

Fix the broken ones. Double down on what works. Stop flying blind.

But here's the best part

You can just ask your data questions.

Ask your data anything
Ask your data anything
No SQL queries. No complex reports. No waiting for your data team. Just ask your Google Analytics and Stripe data questions in plain English and get instant answers.
  • Natural language queries for analytics data
  • Instant answers to business questions
  • Cross-platform data integration
  • Real-time data exploration
  • Zero technical knowledge required

How it works

1. Drop the pixel: Add one line of code to your website. Our pixel starts collecting data automatically.

2. Collect events: We start collecting events automatically and process them in real-time, but you can also collect custom events manually.

3. Get actionable insights: Ask questions, get answers, and make data-driven decisions with confidence.

Getting Started with UserPath
Drop the pixel and start getting insights in less than 5 minutes

What makes UserPath different

UserPath vs. Traditional Analytics
See how UserPath stacks up against traditional analytics tools
FeatureUserPathOthers
Reliable events collection
AI-powered insights
Real-time chat with data
Setup time5 minutes2-3 days
Learning curveZeroSteep
Revenue trackingLimited
Live visitor monitoring
Automated alertsManual
Plain English queries

Why we built this

We were tired of analytics tools that made us work harder instead of smarter.

Tired of spending money with Ads and not seeing any results.

Tired of spending more time in dashboards than with customers.

Tired of knowing something was wrong but not knowing what.

Analytics should help you build a better product, not just a bigger dashboard.

That's what UserPath does.

"UserPath helped us increase our conversion rate by 34% in the first month. Instead of guessing what was broken, we knew exactly where to focus our efforts."
Sarah Johnson
Product Manager

Ready to stop guessing?

Look, you can keep throwing darts in the dark, or you can turn the lights on. UserPath is the light switch. It shows you exactly what your users are doing, what they want, and what's getting in their way.

No fluff. No complexity. Just clear answers about your business.

Try it yourself
Stop reading about analytics and start using a better tool. Takes 5 minutes to set up. Cancel anytime. 100% money back if it sucks.

UserPath is the first AI-focused analytics platform. It's like Cursor but for analytics so you can build a better product, not just a bigger dashboard.

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