Segments allow you to filter your analytics data based on URL patterns. Create segments to understand different page groups and get more targeted insights from your data.
What is a Segment?
A segment is a filter that isolates specific portions of your analytics data based on URL patterns. Use segments to analyze different page groups separately for deeper insights.
Understanding Segments
Segments help you organize your analytics data by URL patterns:
URL Pattern Filtering
Create precise segments to analyze specific page groups and user journeys
- URL path filtering
- Multiple pattern matching
- Dashboard integration
- AI-powered insights
- Real-time filtering
Key Benefits
- Focused Analysis: Isolate specific page groups (e.g., dashboard vs marketing pages)
- User Journey Insights: Track how users move through different areas of your site
- Performance Comparison: Compare metrics across different page groups
- Content Optimization: Identify which page types perform best
Current Implementation
UserPath segments currently support URL pattern filtering using the `pathname` field. Additional filtering capabilities (user properties, geographic data, device types) are planned for future releases.
Creating Segments
To create a segment, go to the Settings page and click on the Segments tab. From there you can create it manually or use the Ask AI button to create it for you.
Segment Operators
UserPath supports four operators for flexible URL pattern matching:
| Operator | Description | Example |
|---|---|---|
| equals | Exact path match | pathname equals "/pricing" |
| contains | Partial path match | pathname contains "product" |
| startsWith | Path prefix match | pathname starts with "/blog" |
| endsWith | Path suffix match | pathname ends with "/checkout" |
Using Segments in Dashboards
Once created, segments can be applied to filter your dashboard, live and performance analytics. The goals analytics has more granular control over which properties are used to filter the data. So use it for more complex analysis.
Common Segment Strategies
By Page Function:
- Marketing: Homepage, pricing, features, landing pages
- Product: Catalog, product pages, search, filters
- Support: Help docs, FAQ, contact, support tickets
- Account: Login, signup, dashboard, settings
By User Journey Stage:
- Discovery: Blog, guides, educational content
- Evaluation: Pricing, features, comparisons, demos
- Conversion: Checkout, trial signup, contact forms
- Retention: Dashboard, account pages, feature usage
By Content Type:
- Static: About, legal, policy pages
- Dynamic: Blog posts, news, user-generated content
- Interactive: Tools, calculators, configurators
- Transactional: Cart, checkout, account management
Ready to Analyze Your Segments?
Create a segment to filter your analytics data